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Jake Wood is the new owner of the Olympia Weekend.

OdgovorObjavljeno: So feb 15, 2020 08:09
Napisal/-a Grom
NEW YORK
,
Feb. 14, 2020
. In a landmark deal, American Media, LLC today announced it has reached an agreement on the sale of the iconic Joe Weider’s Olympia Fitness & Performance Weekend as well as the Muscle & Fitness, FLEX and M&F Hers media brands. The prestigious Olympia Weekend, held annually in
Las Vegas
, is home to one of the global fitness industry’s signature consumer tradeshows while also serving as the world championships of several professional physique sports, including the legendary title of Mr. Olympia.
The sale of the event and media assets marks the latest acquisition for
Jake Wood
, an
Arizona
-based fitness industry insider whose growing portfolio includes digital media and event properties.
“My primary motivation for acquiring the Olympia is to bring the event back to the fans,” explains Wood. “It’s a dream come true to take ownership of some of the fitness industry’s most celebrated brands. Our ability to also acquire a media portfolio that includes Muscle & Fitness allows us to reach one of the largest fitness-minded audiences in the world. This is a great day for everyone who shares a passion for fitness, nutrition, training and the bodybuilding lifestyle.”